The Unfair Advantage

How to leverage Customer-Centric Innovation to beat the competition

Slides titled 'Why Do Most Innovations Fail?', 'Where Might You Be Missing Value?', and 'Decoding Customer Value.' The slides contain text, icons, and a chart, discussing innovation failure reasons, questions to uncover customer value, and the concept of perceived customer benefit. The background is mostly white with blue headings and dotted-highlighted sections.

What’s Inside :

  1. Discover the real reasons customers choose (and reject) solutions

  2. Uncover hidden value drivers that influence preference and loyalty

  3. Identify white space opportunities your competitors are missing

  4. Use the Disrupt Method to reduce risk and validate smarter, faster

Access the Strategic Guide

Want better ideas? Start with better problems.