DISRUPT GROWTH OPPORTUNITY CALCULATOR
Step 1 of 8
Answer a few quick questions about your offer, customers, pricing, and loyalty. You’ll get a personalized Growth Map showing where the biggest near-term upside is — plus a complimentary Executive Action Plan with practical steps to turn those opportunities into results.
Think about the job your product / service does for customers. Don’t stop at your direct competitors - customers compare you to every way they could solve the problem.
Example: getting dinner “done” competes with delivery apps, calling the restaurant directly, meal kits, premade/frozen grocery meals, and cooking at home. Your offer wins when it solves the job better/faster/easier than those alternatives.
How painful / urgent is the core problem your offer solves for your best customers?
How often do customers experience this unmet need or frustration?
Keep thinking about all the ways your customers could solve their problem - not just by buying from you or a direct competitor. Your answers should reflect how your offer stands out in that bigger picture.
How much do you stand out from your direct competitors?
(Think: what makes you memorable, preferred, or different in ways customers actually care about?)
How many strong alternatives exist outside your category that could solve the same problem?
(Example: a local gym’s substitutes might include home workout apps, running outdoors, or buying home equipment)
How well does your offer solve the problem compared to competitors and substitutes?
(Think about both results and experience - are customers getting what they want faster, easier or better?)
Think about how well you truly understand what matters most to your customers and whether your offer is built around that. Sometimes, the biggest growth opportunities come from doubling down on what people love or removing what they don’t care about.
How regularly do you gather feedback directly from customers (beyond sales data / support)?
How confident are you that you know the single most valuable element of your offer from your customers' perspective?
How confident are you that you know which feature or element customers wouldn't miss if removed?
Think about groups of people who could benefit from your offer but aren’t buying from you today. These could be completely new audiences or niches you haven’t focused on.
Example: A local coffee roaster sells mostly to walk-in customers, but could also sell to offices, restaurants, or online shoppers nationwide. We’ll look at how big those opportunities are and how easy they’d be to capture.
Can you clearly identify groups who might need what you offer but aren't currently buying from you?
How challenging would it be to address the main reasons these groups aren't buying right now?
(Think awareness, pricing, relevance, access, etc.)
How much would your product/service need to change in order to serve these new customers?
How easy would it be to reach and market to these people?
Think about what happens after a customer buys from you. Do they come back? Do they tell friends? Do you give them a reason to stay loyal? Strong loyalty means more sales from the same people, often at a lower cost than finding new customers. We’ll figure out where there might be valuable opportunities to keep customers coming back and bringing others with them.
What happens after someone buys from you?
(Do you follow up, stay in touch or offer more value after the first purchase?)
How often do customers buy from you more than once?
Do you have any programs or incentives to encourage repeat business?
(Think loyalty points, VIP perks, exclusive offers or discounts for returning customers)
How much do customers refer others to your business?
This section explores how you set prices, structure them for different customer needs, and communicate value. When answering, think about things like: tiered offerings, bundles, and seasonal or demand-based pricing (happy hour specials, peak season rates).
Which best describes how you set your prices?
How many pricing options or packages do you offer for different needs?
How often do you review or test your prices?
How confident are you that your pricing matches the value customers see?
Understanding which levers to focus on is the first step in building a smarter growth strategy. Having a dedicated plan for execution is critical to turning insights into results. We’d like to offer you a complimentary Executive Action Plan that gives you practical steps to help realize this potential.
Request your personalized executive action plan
Fill out your contact details below to receive your free plan. Allow 1–2 business days for us to craft a tailored set of actionable steps based on your responses.
